What are the latest SEO trends in Ottawa?

As SEO continues to evolve, it’s important for businesses in Ottawa to stay on top of the latest trends. Here are a few key SEO trends that you should be aware of if you’re looking to optimize your website for better organic search engine rankings:

• Voice Search Optimization – With voice-enabled devices such as Amazon Alexa and Google Home, voice search is becoming increasingly important when it comes to SEO optimization. Instead of typing their queries into a search bar, many users are now turning to voice assistants like Alexa or Siri to ask their questions verbally. To keep up with this trend, websites need to ensure they are providing answers that can be easily found by these AI-enabled devices – this means shorter sentences and phrases which include relevant keywords related to the query topic.
• Mobile Optimization – Since Google rolled out its mobile-first indexing algorithm earlier this year, websites now need even more focus on mobile optimization than ever before as Google primarily uses crawlers from smartphones rather than desktops when collecting content from webpages for indexing purposes. This includes optimizing page speed and user interface design on all mobile devices as well as using structured data (such as schema markup) for improved readability by crawlers scanning pages from smartphones.
• Rich Snippets – Another way businesses can increase visibility in SERPs is by using rich snippets – pieces of code that provide additional information about your content such as product descriptions/prices or 5-star ratings which appear at the top of many SERPs (Google calls them ‘featured snippets’). Adding these types of snippets helps make your content stand out among other organic results so users know what they’re getting before clicking through a link!