What is the most important thing in an eCommerce website?

The most important thing in an eCommerce website is the user-friendly design. This means that the website should be easy to navigate, with clearly labelled buttons and menus. The checkout process should also be as simple as possible, with minimal steps required to complete a purchase.

Furthermore, it’s important to make sure that the website is responsive, meaning that it will adapt automatically to fit any screen size. This is becoming increasingly important as more and more people are using their smartphones and tablets to shop online.

Finally, it’s also important to ensure that the website is secure. This means using up-to-date security protocols and making sure that all payment information is encrypted.