When choosing an SEO company for your law firm, it’s important to do your research and consider several factors. Some things to look for include the company’s experience and track record in the legal industry, their approach to SEO and their transparency in terms of their methods and reporting. It’s also a good idea to read reviews and ask for references from past clients. Additionally, you should discuss your specific needs and goals with the company to ensure they are capable of meeting them. Ultimately, it’s important to choose a company that you feel comfortable working with and that you trust to help grow your business.