What is Landing Page?
- Subheadings that elaborate on the headline
- Images or videos that illustrate your point
- A form to capture contact information
- A call-to-action (CTA) that tells visitors what to do next
If you want to increase conversions on your landing pages, it’s important to focus on these key elements. By optimizing each one, you can create a landing page that is more effective and converts more visitors into leads.
When Do You Need a Landing Page?
Types of Landing Pages
- Click-Through Landing Page: The goal of a click-through landing page is to get visitors to click through to another page on your website, usually a product page or an order page. This type of landing page is typically used in online advertising campaigns, such as Google AdWords.
- Lead Capture Landing Page: The goal of a lead capture landing page is to collect leads, usually in the form of contact information like an email address. This type of landing page is often used in email marketing campaigns.
- Sales Landing Page: The goal of a sales landing page is to make a sale. This type of landing page usually has a strong call-to-action and may include an order form or checkout process.
- Squeeze Page: The goal of a squeeze page is to get visitors to sign up for something, such as a newsletter or email course. This type of landing page typically has a high conversion rate since the visitor is already interested in the offer
- Thank You Page: A thank you page is the landing page that visitors are taken to after they complete an action, such as filling out a form or making a purchase. Thank you pages are used to thank the visitor and can also include additional offers or deals.