How much should you spend on SEM?
Spend only what you can afford.
The more you invest in search engine marketing, the more traffic you’ll get to your website. And the more traffic you get to your website, the more business you’ll generate. So it’s important to allocate a fair amount of your budget towards marketing efforts that will help increase your online visibility.
If you need to figure out how much to spend, consider working with a professional who can help you develop a strategy that fits within your budget. And remember, it’s always better to start with a smaller investment and increase your spending as needed than to wait until you have enough money to make a big splash.