It depends on your company’s goals.
If you’re looking to increase brand awareness and create more engagements with your target audience, then a social media manager can be a valuable asset. However, if your main goal is to generate leads or sales, then investing in a social media manager may not be the best use of your resources.
Ultimately, it comes down to what you want to achieve with your social media campaigns and whether you have the staff and resources to manage them internally. If not, outsourcing to a social media manager can be a cost-effective way to see results.