Yes, search engine marketing is paid. The advertiser pays the search engine to display their ad whenever a user searches for a keyword related to their business. Advertisers typically bid on keywords relevant to their business, and the highest bidder’s ad will be displayed at the top of the search results page.
Search engine marketing can be an extremely effective way to reach potential customers online. By targeting users who are actively looking for your products or services, you can ensure that your ads are seen by people who are most likely to be interested in what you have to offer. And by bidding on keywords that are relevant to your business, you can ensure that your ads appear only when people are looking for what you have to offer.