Small businesses in Ottawa looking to improve their search engine optimization should start by investing in keyword research. This can be done through tools like Google Keyword Planner, which is free and easy to use. Additionally, optimizing content for organic search results should also be a priority – this includes making sure content on the website covers targeted keywords related to the business and improving title tags, meta descriptions, and headings.
Another key strategy is link building – this involves getting other websites to link back to yours as it increases your domain’s trust with search engines. To do this, small businesses can create unique content pieces such as infographics or articles that are high quality and informative enough that other websites may want to post them. Building relationships with other businesses in Ottawa or surrounding areas can also help you land those valuable links!
Social media has become increasingly important for SEO too; try focusing on creating relevant content that uses targeted keywords often so people are more likely to share it on social media networks like Facebook, Twitter, and LinkedIn. Lastly, make sure your website loads quickly – both on mobile devices as well desktop computers – as slow loading times will hinder your chances of ranking well in organic searches. Following these tips should provide you with a good foundation for improving SEO for small businesses in Ottawa!