There are several common mistakes that businesses in Ottawa (or anywhere else) should avoid when it comes to SEO.
- Keyword stuffing: This is the practice of adding too many keywords to your content in an attempt to rank higher in search results. However, this can actually hurt your SEO efforts, as search engines may penalize your site for overusing keywords. Instead, focus on creating high-quality, informative content that includes your target keywords in a natural way.
- Ignoring local SEO: If you have a physical location in Ottawa, it’s important to optimize your website for local search. This includes building local citations, optimizing your Google My Business profile, and including local keywords and phrases in your content.
- Neglecting on-page optimization: On-page optimization is an essential part of SEO, as it helps search engines understand what your site is about. Make sure your title tags, meta descriptions, headers, and content are all optimized for your target keywords.
- Not focusing on mobile optimization: More and more people are using mobile devices to search the internet, so it’s important to make sure your website is optimized for mobile. This includes using a responsive design that adjusts to different screen sizes and making sure your site loads quickly on mobile devices.