What are the disadvantages of search engine marketing?

The disadvantages of search engine marketing are

  1. It can be expensive.
  2. It can be time-consuming.
  3. You have to constantly tweak your campaign to stay ahead of the competition.
  4. You need a good understanding of how search engines work in order to be successful.
  5. It’s difficult to track results accurately, so you may not know if your campaign is successful or not.