What are the pros and cons of SEM?
The pros of search engine marketing are that it’s an effective way to reach out to a large number of people who are already interested in what you have to offer. It’s also a very measurable form of marketing, so you can track your results and see how well your campaigns are performing.
The cons of search engine marketing are that it can be expensive, and it takes a lot of time and effort to create successful campaigns. It’s also important to stay up to date with the ever-changing rules and regulations of the major search engines, or you risk losing your ranking and visibility.