Let’s take a look at some of the risks associated with selecting an ineffective or unethical dental SEO provider.
When choosing an SEO provider, it’s important to make sure that they are offering high-quality services. Unfortunately, there are some shady companies out there that will use outdated tactics or low-quality content in order to get quick results—but these tactics won’t last long and may even hurt your website in the long run. Be sure to ask any potential providers about their approach and read reviews from other dentists who have worked with them in order to make sure that they offer quality services.
Risk of Penalty
One of the biggest risks associated with working with an unethical SEO agency is the risk of receiving a penalty from Google or other search engines. Many unscrupulous agencies will employ “black hat” tactics such as keyword stuffing or link buying in order to get quick results—but these tactics are against Google’s guidelines and can result in penalties that can drastically reduce your website’s visibility on SERPs. Be sure that any potential provider is using only ethical practices that adhere to Google’s guidelines in order to avoid this risk.
Finally, another risk associated with selecting an ineffective or unethical dental SEO agency is wasted money and time. Working with an incompetent provider can mean months spent trying out different strategies without seeing any meaningful results or ROI—all while paying for those services month after month without getting anything back from them in return. Make sure you research any potential providers carefully before making a commitment so that you don’t wind up throwing away hard-earned money on an ineffective service.