Yes, dental websites require different SEO techniques than non-dental websites. The niche-specific testing that has occurred is one of the key differentiators between a dental SEO expert and a general SEO company. Understanding the psychology of how and why people search for a dentist on Google can assist you in developing the most effective SEO strategy for your dental practice.
For example, you’ll want to make sure that your website’s title and meta descriptions are tailored to attract potential patients searching for dental services. You’ll also want to focus on optimizing your website’s content around keywords and phrases related to dentistry, such as “dental implants,” “teeth whitening,” etc.
Additionally, it’s important to build links to your dental website from other high-quality websites within the dentistry industry. This will help improve your website’s ranking in search engine results pages (SERPs) and help you attract more patients through organic search traffic.