What is the difference between SEO for dentists and SEO for orthodontists?

There are a few basic things that all types of businesses should do when optimizing their website for search engines, but there may be some slight differences based on the type of business you are in. For example, a dentist would want to include keywords related to teeth whitening and dental implants in their website copy, while an orthodontist might focus on keywords like “Invisalign” and “braces.”

But at a high level, the same principles apply to all businesses. You’ll want to make sure your website is fully mobile-friendly, that you have keyword-rich titles and meta descriptions, and that you are publishing fresh content on a regular basis.