The main role of search engine marketing is to improve the visibility of a website or web page in search engine results pages (SERPs). This can be done through paid ads (sponsored links), but also by optimizing a website for better organic search results.
Search engine marketing is essential for any business that wants to reach a wider audience online. By improving the visibility of a website in SERPs, businesses can attract more qualified visitors who are looking for their products or services. And since most people don’t scroll past the first few results on the page, it’s crucial to have a well-optimized website that appears near the top of SERPs.