Why do people hire social media managers?

There are a few reasons businesses might hire a social media manager. Sometimes it’s because the company doesn’t have the time or resources to devote to social media itself. Other times, it could be that the company knows they need to be active on social media but don’t know how to get started or what to do. And sometimes businesses hire social media managers because their current marketing strategy isn’t working and they hope that a social media manager can help turn things around.