Why is it important to use search engine marketing?

Search engine marketing is important for a few reasons. First, when someone is looking for a product or service, they typically go to a search engine to find what they’re looking for. That’s where your business needs to be in order to reach those potential customers.

Second, search engine marketing can help you improve your website’s ranking on the search engines. This means that your website will show up higher in the search results, which means more people will see it and may click through to your website.

Third, using search engine marketing can help you track how well your website is doing online. You can see how many people are visiting your website, what pages they’re visiting, and how long they’re staying on your pages.