How is the ROI for dental SEO calculated?

The following formula can be used by your practice to calculate your return on investment (ROI) from dental SEO:

(Gain from Investment – Cost of Investment) / Cost of Investment

While you can include search engine rankings and organic website traffic in your “Gain from Investment” value, conversions — such as a phone call or contact form completion — are more commonly used because they contribute to your practice’s main goals.

You can set up and track these actions using free website analytics tools like Google Analytics.