What are search engine marketing services?

Search engine marketing services are a form of online marketing that uses search engines to generate traffic to a website. The most common form of search engine marketing is search engine optimization (SEO), which involves improving the visibility of a website in the search results pages for relevant keywords and phrases. Paid search, or pay-per-click (PPC) advertising, is another form of search engine marketing that allows businesses to place ads above and beside the natural search results for specific keywords and phrases.