What is search engine marketing vs SEO?

Search engine marketing (SEM) is the process of driving traffic to a website through organic and paid advertising on search engines. SEM can be done through both organic and paid methods, though paid methods are typically more effective.

The process of increasing a website’s ranking in search engine results pages is known as SEO. This can be done by improving the website’s content, structure, and metadata, as well as developing backlinks from other websites.