What is a good SEM strategy?

A good search engine marketing strategy starts with understanding how people use search engines to find what they need.

Then, you can create content and optimize your website so that it shows up as the top results for relevant searches. You can also use paid advertising to get your website in front of more people who are looking for what you offer.

Whatever strategy you choose, make sure it’s something you can stick with over the long haul, since SEO and other forms of online marketing can take time to produce results.